Cosmetic Dentistry in Midtown East

Your smile represents you when you’re at your best. A healthy, radiant smile can boost your confidence in all areas of life, such as when meeting new people, taking pictures, or simply being yourself. If your smile doesn’t look the way you want it to, then it’s important to keep in mind that your dentist can help. Each patient has different needs and goals when it comes to enhancing their smile, so we strive to create a customized treatment plan that feels comfortable and effective for you. With a focus on you and your unique smile, we offer a variety of cosmetic dentistry procedures to achieve the smile makeover that suits you best. Our goal is to ensure you feel confident and comfortable with your smile and hope you feel welcomed by our cosmetic team at New York General Dentistry.

What is Cosmetic Dentistry?

Even though most people go to the dentist for important things like regular cleanings or restorative treatments, your dentist can often help you improve the appearance of your smile with some select treatments. The truth is that your smile can play a big role in the way people perceive you, and things like gaps, chips, cracks, or discoloration can take away from your confidence.

Cosmetic dentistry is a facet of general dentistry that deals with improving the appearance of the teeth, gums, and bite. It usually includes improving the shape, size, color, alignment, and position of the teeth with different treatments provided by your dentist. Cosmetic dentistry often works in tandem with general dentistry in order to make sure your teeth remain healthy and functional as well as improving their appearance.

Dr. Inna Chern offers a variety of cosmetic treatment options to help you have your best smile yet while still setting you up for a lifetime of good oral health. During a cosmetic dentistry appointment at our Manhattan office, you and Dr. Chern can create the right treatment plan for you and your cosmetic goals using our best options.

“I have been Dr. Chern’s patient for several years now and I have no intention of ever finding another dentist. When you find an amazing dentist, you stick with them. She’s honest, professional, and knows what she’s doing. Her staff is just as amazing.”

– David K.

What Do Cosmetic Dentists Do?

Cosmetic dentists can perform treatments and recommend restorative options to help improve the appearance of your smile. Cosmetic dentists usually also have knowledge in general dentistry so that they can ensure your treatment is in line with good oral health. Cosmetic dentists often have a good eye for your smile and the way it harmonizes with your unique face and features, meaning a cosmetic dentist can help your smile look great as well as remain healthy.

At New York General Dentistry, we’ll make sure you can achieve your ideal smile with our best cosmetic treatments and can give an experienced, professional recommendation on your best options for a flattering, radiant smile. Then, we’ll ensure a successful and comfortable treatment process throughout.

What Qualifications Do Cosmetic Dentists Have?

It’s important to know that the American Dental Association does not recognize cosmetic dentistry as a formal area of specialty. However, there are still general dentists who prefer to focus on the cosmetic aspect of their practice for a comprehensive approach to form and function. There are certain organizations for cosmetic dentists, like the American Board of Cosmetic Dentistry and the American Society for Dental Aesthetics, that promote continuing education and credentials for cosmetic dentists and their treatments. You can look for these as well as before-and-after photos when looking for an experienced cosmetic dentist.

Cosmetic Dentistry Services

Porcelain Veneers

Porcelain veneers are one of the most comprehensive ways to transform your smile when you have chipped, misaligned, discolored, or misshapen teeth. Veneers are specially fabricated covers that go over the surface of your existing teeth to improve your natural smile and create a uniform look to your teeth. They generally last for ten to twenty years, depending on the type of veneers and your at-home care.

Tooth Whitening

Your teeth can become stained over time because of things that you eat or drink, as well as certain restorative treatments or overall poor dental habits. Although over-the-counter whitening treatments can be effective, professional whitening can produce substantial, safe results with just one or two treatments. This can effectively remove surface and deep stains with professional-grade techniques.


Cosmetic bonding is a treatment that can restore chips or fractures in a tooth using a composite resin that matches your natural tooth color. The resin is applied to the surface of the tooth and molded into the ideal shape and appearance. Once it hardens, it becomes a functional part of your tooth. Bonding can be performed during a quick, in-office visit and can effectively restore the appearance of teeth that have cracks, gaps, and are misshapen.

White Spot Removal

White spots on your teeth that are especially opaque can be caused by a variety of things, like your diet, dental habits, restorative procedures, and even certain health conditions. These can make your smile nonuniform and be difficult to remove with whitening treatments. Your dentist can perform ICON white spot removal which uses a specialized etching solution and resin infiltrant to remove white spots with just one treatment.


Invisalign is an excellent alternative to traditional braces, which come with both cosmetic and oral health concerns that many patients prefer to avoid. With a gradual process of wearing different trays for long periods of time, your teeth can gradually shift into a straighter position while still being able to be sufficiently brushed and flossed. You can even take your trays out for eating and drinking, meaning you don’t need to avoid certain foods as with traditional wire braces.

Smile Design

If you’re unhappy with your smile, your cosmetic dentist can help. A smile design is a multi-step, collaborative plan that you and your cosmetic dentist can put together to address the key aspects of your smile that you’d like to improve. Some of the most common areas include alignment, gums, tooth color, chips, cracks, and missing teeth. With a treatment plan that includes both cosmetic and restorative options, you can transform your smile for a boost to your confidence and your oral health.

Transforming Smiles

Aesthetic Dentistry Graduation Journey with Dr. Inna Chern, DDS

What Makes Our Office the Right Fit for Your Dental Needs?

Personalized Care

Cosmetic treatments can do a lot for your confidence. Dr. Chern will work with you to create the ideal cosmetic dentistry treatment plan to improve your smile and ensure you feel like the best version of yourself.

Comfortable Office

We hope you have a positive and relaxing experience while taking steps to improve your smile. Our bright and airy office has everything you need to enjoy your time with us.

Toothache causes New York General Dentistry

Health-First Approach

Cosmetic dentistry works best when it works in tandem with your oral health. Dr. Chern can ensure we use the best, most advanced techniques to reinforce your dental health for the long term at the same time as improving your smile.

“There are many ways to achieve the smile of your dreams. Let’s talk about how we can make it happen.”

Meet With Dr. Chern &
Her Manhattan Team

Cosmetic dentistry is a great way to improve your confidence in the long term with the best treatments and techniques. To meet with Dr. Chern and our team, we invite you to schedule an appointment by calling or filling out our online form.

“One of the most wonderful dentists I have ever been to. Inna is kind, compassionate, and truly cares about her patients. I was always afraid of dentists until I met Inna. Highly recommend her for any dentistry needs – and if you would like your dentist to be your new best friend!”

– Abhi G.